mParticle Integration with Ether

mParticle Integration with Ether

Connect Ether to mParticle in Minutes

Unify your customer data by integrating mParticle with Ether’s Experience Data Platform (XDP). Capture emotional and behavioral insights to enhance data pipelines.

---

What You Can Do

• Enrich Customer Profiles
  Combine mParticle event data with emotional and behavioral insights from Ether.

• Streamline Data Collection
  Trigger data flows based on customer actions and sentiment.

• Personalize Customer Experiences
  Use real-time data to enhance targeting across channels.

• Activate Data Across Platforms
  Sync mParticle data with your CRM, CDP, or marketing tools.

---

How It Works

1. Connect Your mParticle Account
   Use our secure API integration to link your account in under 2 minutes.

2. Map Events & Data
   Choose which events (e.g., page views, conversions) to capture and enrich.

3. Capture Emotional & Behavioral Data
   Ether overlays experiential layers to gather deeper insights from events.

4. Act on Insights
   Send enriched data to your data warehouse or marketing tools for advanced analytics.

---

Requirements

• An mParticle account with admin access
• An Ether account
• (Optional) CDP or marketing tools connected via API or middleware (e.g., n8n)

---

Data Synced from mParticle

---

Why Integrate Ether with mParticle?

• 2.6x more effective data pipelines
• Up to 84% more first-party data captured
• Full visibility into customer emotion + behavior
• Plug-and-play integration—no dev team required

---

Get Started

Connect Your mParticle Account →

Related Integrations

• Shopify Integration →
• Klaviyo Integration →
• n8n Integration →