Proof That Experiential Impact Can Be Measured
Emotion Intelligence has been applied across digital, live, and hybrid experiences to capture emotional signals, interpret intent, and make experiential performance defensible.
These are not creative case studies.
They are measurement stories.
Trusted by Brands and Agencies Investing in Experiences
Used by teams at global brands, agencies, and cultural organizations to understand emotional impact beyond surface metrics.
Awards & Recognition
What Makes This Proof Credible
Experiential work is easy to celebrate.
It is harder to explain, defend, and justify.
Emotion Intelligence focuses on proof that stands up to:
- Budget reviews
- Stakeholder scrutiny
- Procurement conversations
Because emotional response is measured as a signal, not a story.
How We Evaluate Experiential Performance
Every proof example on this page follows the same logic:
An experience created interaction
Emotion Intelligence interpreted emotional response
Insight revealed intent and motivation
Business impact could be explained and defended
This consistency allows teams to compare experiences over time instead of treating each activation as a one-off success.
Selected Proof Across Environments
Emotion Intelligence has been applied to:
- Fully digital campaigns
- In-store and retail activations
- Live events and festivals
- Augmented reality experiences
Each case study demonstrates how emotional signals were captured and translated into insight, regardless of format.
The environment changes.
The measurement logic does not.
Case Studies
TurboTax: Measuring Emotional Impact and Attribution in an Interactive Retail Activation
An interactive in-store experience where Emotion Intelligence captured emotional response and preferences, then re-engaged customers digitally with personalized gameplay to drive subscription intent ahead of tax season.
RBC x Music: Measuring Emotional Impact and Intent Through an Augmented Reality Festival Experience
A music festival activation where Emotion Intelligence measured emotional response and motivation through a Pokémon-Go-style augmented reality experience, turning playful participation into defensible insight.
Budweiser x NHL: Measuring Emotional Impact in a Digital Fan Experience
A fully digital campaign where Emotion Intelligence measured emotional response and intent signals across interactive fan engagement, turning digital experience data into defensible insight.
Each case highlights how emotional response informed engagement quality, intent, or attribution — not just participation.
What Teams Actually Learn from This Data
Across case studies, teams consistently gain insight into:
- Which moments truly resonated
- What emotional drivers influenced behavior
- How experiences differed in quality, not just reach
- Where future investment should be focused
This transforms experiential reporting from justification
to strategy.
This Is Not About Proving Creativity
Emotion Intelligence does not judge creative quality.
It reveals how experiences are received.
This allows creative, brand, and business teams to align around insight instead of opinion.
Proof removes friction.
Alignment unlocks scale.