Experiential Marketing Measurement Platform
Ether measures emotional response during brand activations and translates it into data that proves experiential marketing ROI. Help your team defend experiential budgets, prove brand activation ROI, and scale what works.
Measuring Brand Activation ROI With
Emotion Intelligence
Ether captures and interprets emotional response during brand activations and experiential marketing campaigns, translating behavior and interaction signals into insight around attention, intent, and memory. The result is brand activation measurement that can be reviewed, explained, and trusted by marketing leaders and finance teams alike.
Defensible brand activation ROI starts with measurable emotion.
Trusted by leading brands & agencies
What Emotion Intelligence Reveals
Brand activation measurement patterns observed across real-world experiential marketing campaigns.
These metrics reflect how Emotion Intelligence improves experiential marketing measurement and emotional impact analysis.
3X
Brand Activation ROI Signal
Emotion Intelligence highlights which activations generate defensible returns — not just engagement metrics.
4X
Lift in Purchase Intent Signals
Emotional response patterns measured during activations strongly correlate with downstream intent and action.
83%
Higher-Quality Emotional Signals
Measured emotional response provides more meaningful experiential marketing analytics than foot traffic, badge scans, or dwell time.
5X
Stronger Emotional Response Patterns
Brand activations designed around emotion consistently outperform neutral or passive interactions.
Case Studies
Real-world brand activations that connect emotional signals to measurable business outcomes and prove experiential marketing ROI.
