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Turn brand activations into experiential marketing analytics that prove ROI.

Ether is an Experiential Marketing Measurement Platform that helps agencies, event organizers, and brands capture emotional and behavioral signals during activations and translate them into brand activation ROI data that can be explained, defended, and trusted.

No vanity metrics. No over-claiming. Just a clearer understanding of brand activation measurement, event impact, and experiential marketing ROI.

Experiential Marketing Insights

Get actionable insights on brand activation measurement and experiential marketing ROI. Join 500+ experiential professionals.

Ether

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Case Studies

Real-world examples of how brands use Ether to drive measurable results

3 articles in this category

Featured image for Budweiser x NHL: Measuring Emotional Impact in a Digital Fan Experience

Budweiser x NHL: Measuring Emotional Impact in a Digital Fan Experience

A digital brand activation where Behavior Intelligence measured behavior and intent signals across interactive fan engagement, proving experiential marketing ROI with defensible data, not impressions.

Featured image for TurboTax: Measuring Emotional Impact and Attribution in a Gamified Digital Activation

TurboTax: Measuring Emotional Impact and Attribution in a Gamified Digital Activation

An interactive brand activation where Behavior Intelligence captured behavior and preferences, then re-engaged customers with personalized gameplay to drive subscription intent, proving experiential marketing ROI with attribution data.

Featured image for RBC x Music: Measuring Emotional Impact and Intent Through an Augmented Reality Festival Experience

RBC x Music: Measuring Emotional Impact and Intent Through an Augmented Reality Festival Experience

A music festival activation where Behavior Intelligence measured behavior and motivation through a Pokémon-Go-style augmented reality experience, proving experiential marketing ROI and sponsor value with defensible attendee engagement data.