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Gaming

How brands tap into culture, movements, and digital communities.

2 articles in this category
Featured image for Kids Are Building Friendships with Virtual Worlds and Gaming

Kids Are Building Friendships with Virtual Worlds and Gaming

Discover how children are forging genuine friendships and developing digital skills within immersive virtual worlds and gaming platforms, transforming social interaction for the next generation.

May 1, 2025
8 min read
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Featured image for Epic Games' Legal Win Spurs New Direct Sales Tools for Developers

Epic Games' Legal Win Spurs New Direct Sales Tools for Developers

Epic Games leverages its courtroom victory over Apple to introduce innovative direct sales webshops, empowering developers and disrupting traditional app store models in the digital ecosystem.

May 1, 2025
8 min read
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Turn brand activations into experiential marketing analytics that prove ROI.

Ether is an Experiential Marketing Measurement Platform that helps agencies, event organizers, and brands capture emotional and behavioral signals during activations and translate them into brand activation ROI data that can be explained, defended, and trusted.

No vanity metrics. No over-claiming. Just a clearer understanding of brand activation measurement, event impact, and experiential marketing ROI.

Experiential Marketing Insights

Get actionable insights on brand activation measurement and experiential marketing ROI. Join 500+ experiential professionals.

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