About Ether
Ether is a creative technology company building the Emotion Intelligence layer for experiential marketing. We help brands and agencies capture what audiences actually feel — and turn that signal into insight that can be explained, defended, and trusted.
Our Mission
Experiential marketing has long relied on surface-level metrics — foot traffic, scan counts, dwell time. These numbers describe activity, but they don't explain impact. They can't tell you whether someone felt something, whether that feeling changed their perception, or whether the experience was worth the investment.
Ether exists to close that gap. Our mission is to give experiential marketers the tools to measure what matters most: the emotional response that drives attention, intent, memory, and action.
“Defensible experiential performance starts with measurable emotion.”
— The Ether Principle
What We Do
Ether powers every stage of the experiential measurement journey.
Capture
Deploy lightweight Emotion Intelligence at any experiential touchpoint — kiosks, mobile, digital, hybrid — to capture emotional and behavioral micro-signals in real time.
Interpret
Our Emotion Intelligence engine translates raw signals into structured insight — sentiment, engagement depth, attention quality, and emotional impact benchmarks.
Prove
Deliver clear, defensible reports that connect experiential activations to business outcomes — so marketing leaders and finance teams can trust the results.
What We Believe
The principles that guide everything we build.
Emotion Is Signal, Not Noise
Emotional response is the most honest feedback an experience can produce. We treat it as first-class data — not a nice-to-have.
Defensibility Over Vanity
We don't over-claim. Every insight we surface is grounded in measurable signals, benchmarked against reality, and built to hold up in the boardroom.
Lightweight by Design
Ether integrates into existing workflows — no hardware installs, no workflow disruption. Intelligence should be easy to deploy, not another burden.
Privacy-First Measurement
We capture emotional signals responsibly. No invasive tracking, no personally identifiable data. Just aggregate patterns that tell the real story.
Built for the Real World
Experiential marketing is messy, fast, and unpredictable. Our tools are designed for the realities of live activations — not lab conditions.
Scale What Works
Intelligence should compound. Every activation measured creates benchmarks, trends, and patterns that make the next one smarter.
The Company
Ether Creative Technology Inc. sits at the intersection of creative technology and marketing science. We build tools that help experiential marketers move beyond guesswork — capturing the emotional signals that indicate whether a brand experience actually landed.
Our platform serves brand teams, experiential agencies, and event producers who need to measure what their audiences feel, not just what they do. From trade shows and pop-ups to festivals and flagship retail moments, Ether provides the intelligence layer that turns activation data into boardroom-ready insight.
We work with leading brands and agencies across industries, delivering Emotion Intelligence that is clear, actionable, and defensible. Because the best experiential marketing doesn't just create moments — it creates measurable impact.
Ready to measure what matters?
See how Emotion Intelligence can transform the way you measure experiential marketing performance.