About Ether
The best marketing moments were the least measured. So we fixed that.
Ether is the experiential marketing measurement platform powered by Emotion Intelligence. We capture what audiences actually feel at live brand experiences and turn it into ROI data that survives the boardroom.
Why We Exist
Ether started with a frustration we couldn't shake. We'd watch a brand activation genuinely move people. You could see it on their faces and hear it in the room. Then we'd watch the same activation get judged three weeks later by a spreadsheet of scan counts and foot traffic.
The moment that mattered most, the feeling, was the one thing nobody measured. So budgets flowed to the channels that were easy to count instead of the experiences that actually changed how people saw a brand. Great work kept losing to mediocre work with better dashboards.
We decided the fix wasn't another vanity metric. It was making emotion itself measurable: capturing real reactions from real people at live experiences, interpreting them honestly, and reporting them in language a CFO can trust. That's Emotion Intelligence, and it's the entire reason Ether exists.
One thing we settled on day one: emotion data is powerful, so we're deliberate about how it's used. We published exactly what we won't measure. It's public, so you can hold us to it.
Ether is the space around us. We are A.I.R.
Three beliefs, one filter for every decision we make: Authentic, Innovative, & Reliable.
Authentic
Real reactions from real people, measured with their knowledge and consent. No over-claiming, no massaged numbers, no telling clients what they want to hear. If the experience didn't land, the data says so. That honesty is what makes the wins believable.
Innovative
We're measuring something the industry said couldn't be measured. That takes new tools: Emotion Intelligence, AR-powered capture, and live benchmarks built for the mess and speed of real activations, not lab conditions.
Reliable
Numbers you can defend when finance pushes back. Every insight is grounded in measurable signals and benchmarked against reality, so the same methodology holds up activation after activation, quarter after quarter.
What We Do
Three steps between a live experience and a number your CFO believes.
Capture
Lightweight Emotion Intelligence at any touchpoint, whether kiosk, mobile, digital, or hybrid, capturing emotional and behavioral micro-signals in real time, with participants in the know.
Interpret
Our engine turns raw signals into structured insight: sentiment, engagement depth, attention quality, and emotional impact benchmarked against comparable activations.
Prove
Clear, defensible reports that connect activations to business outcomes: the measurement layer between “the event felt great” and “the event was worth it.”
Who We Work With
Experiential agencies who are tired of proving their value with scan counts. Event organizers who need to show exhibitors and sponsors what they actually got. Brand teams defending experiential budgets against channels that are easier to measure but harder to remember.
Emotion Intelligence has measured live experiences for brands like Budweiser, Kraft Heinz, and RBC, from trade shows and pop-ups to festivals and flagship retail moments.
The pattern is always the same: the brands that measure feeling stop guessing which experiences work, and start scaling the ones that do. See the proof →
Your best work deserves better evidence
Tell us about your next activation, and we'll show you exactly what Emotion Intelligence would capture and what the report your client sees looks like.