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Data & Insights

Analytics-driven strategies, trends, and consumer behavior analysis.

12 articles in this category
Featured image for How Event Organizers Use Data to Improve Exhibitor ROI (and Sell More Booths)

How Event Organizers Use Data to Improve Exhibitor ROI (and Sell More Booths)

The event organizers selling out their exhibitor floors aren't doing it with better sales decks — they're doing it with better data. Learn how attendee behavior and emotional engagement data drives exhibitor ROI and booth sales.

Mar 22, 2026
11 min read
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Featured image for Beyond Badge Scans: The Event Metrics That Actually Predict Exhibitor Renewal

Beyond Badge Scans: The Event Metrics That Actually Predict Exhibitor Renewal

Badge scans and foot traffic don't predict exhibitor renewal. Learn which event measurement metrics — from attendee behavior data to emotional engagement — actually drive exhibitor satisfaction and retention.

Mar 22, 2026
10 min read
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Featured image for Ethical Tech: Inclusive Digital Experiences

Ethical Tech: Inclusive Digital Experiences

Explore how legal rulings, like Judge Bates' decision on a Trump-era executive order affecting HHS, ripple through digital governance to shape ethical, inclusive tech focused on privacy, accessibility, and transparency.

Jul 3, 2025
9 min read
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Featured image for Quantum Computing: Error-Free Future

Quantum Computing: Error-Free Future

Discover how Qedma's QESEM software pioneers real-time error suppression and post-processing mitigation to unlock precise, reliable quantum computing for tomorrow's breakthroughs.

Jul 3, 2025
8 min read
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Featured image for AI & Content Control: Regain Your Power

AI & Content Control: Regain Your Power

Explore how Cloudflare’s AI Marketplace empowers publishers to reclaim control over their content amidst rising AI-driven challenges by offering transparency, security, and new monetization opportunities.

Jul 1, 2025
8 min read
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Featured image for Powering Sustainable Futures

Powering Sustainable Futures

Explore how Google's strategic investment in fusion energy via Commonwealth Fusion Systems is accelerating the transition to clean, limitless power and reshaping the future of sustainable technology.

Jun 30, 2025
8 min read
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Featured image for Secure Your Network: Update Printers Now

Secure Your Network: Update Printers Now

Discover why your printer could be the weakest link in your network security and learn practical steps to protect your devices with firmware updates and password hygiene.

Jun 30, 2025
6 min read
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Featured image for Level Up Streaming: Data-Driven Experiences

Level Up Streaming: Data-Driven Experiences

Explore how Warner Bros. Discovery's streaming asset sell-off is reshaping the industry and why data-driven streaming experiences powered by Ether are key to future success in a competitive streaming landscape.

Jun 30, 2025
9 min read
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Featured image for Data-Driven Design: Boost Brand Engagement

Data-Driven Design: Boost Brand Engagement

Discover how leveraging customer insights through data-driven design transforms product innovation, boosts brand engagement, and builds lasting customer loyalty.

Jun 29, 2025
9 min read
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Featured image for Unlock brand engagement with data-driven storytelling strategies

Unlock brand engagement with data-driven storytelling strategies

Discover how data-driven storytelling transforms brand narratives into immersive, personalized experiences that captivate audiences and drive real engagement.

May 13, 2025
9 min read
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Featured image for Walmart's Data-Targeted Ads: Boost Customer Engagement with Shopping Insights

Walmart's Data-Targeted Ads: Boost Customer Engagement with Shopping Insights

Explore how Walmart's innovative partnership with Vizio harnesses real-time shopping data to deliver hyper-targeted ads that elevate customer engagement and marketing ROI. Discover the future of retail advertising where data-driven insights meet cutting-edge creative strategies.

May 2, 2025
8 min read
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Featured image for Unlock Deeper Connections with Customers using Emotional Data

Unlock Deeper Connections with Customers using Emotional Data

Discover how leveraging emotional data can transform your brand engagement by creating authentic, empathetic customer connections that drive loyalty and advocacy.

May 2, 2025
4 min read
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Turn brand activations into experiential marketing analytics that prove ROI.

Ether is an Experiential Marketing Measurement Platform that helps agencies, event organizers, and brands capture emotional and behavioral signals during activations and translate them into brand activation ROI data that can be explained, defended, and trusted.

No vanity metrics. No over-claiming. Just a clearer understanding of brand activation measurement, event impact, and experiential marketing ROI.

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