
Real-Time Emotional Analytics: Optimizing Experiences in the Moment
Learn how real-time emotional analytics enable instant experience optimization. From detection to intervention, master the art of responding to customer emotions as they happen.
Preparing your experience...

Director of Brand Partnerships
Ether · Director of Brand Partnerships · 10+ years experience
“The best brand experiences don't feel like marketing—they feel like moments worth remembering.”
Samira Okonkwo brings a decade of brand strategy experience from agencies including Wieden+Kennedy and R/GA. As Director of Brand Partnerships at Ether, she helps Fortune 500 companies design experiential campaigns that create lasting emotional connections. Samira has led award-winning activations for Nike, Google, and American Express, earning recognition at Cannes Lions and the Effie Awards. She holds a B.A. in Communications from Howard University and completed the Executive Education program at Harvard Business School.