Our Expert Contributors

Justin O'Heir

Founder

Ether • 17+ years experience

Justin O’Heir is a creative technologist and founder focused on building experiences that blend storytelling, data, and emerging technology. As CEO of Ether, he helps brands and agencies turn interactive moments like AR, games, and live activations into measurable business impact. His work sits at the intersection of creativity and analytics, with a strong belief that the best experiences do not just look good, they prove ROI.

Miriam Arbus

Integrated Producer

Ether • 10+ years experience

Miriam Arbus is an Integrated Producer and creative strategist focused on building experiences that blend storytelling, data, and emerging technology. At Ether, she leads complex experiential projects from concept through delivery, ensuring creative ambition is matched with strong project management, technical coordination, and measurable outcomes. Her work sits at the intersection of creativity and operations, translating interactive moments such as live activations, digital layers, and immersive experiences into reliable execution and actionable insight. She believes the strongest experiences are not only well-designed, but well-run, proving impact through clarity, intention, and results.

Elias Emal

Director of Engineering

Ether • 12+ years experience

Elias Emal is the Director of Engineering at Ether, where he leads the platform architecture and engineering teams building next-generation experience measurement infrastructure. With over a decade of experience spanning distributed systems, real-time data pipelines, and developer tooling, Elias brings deep technical expertise to the intersection of software engineering and experiential technology. Before Ether, he held senior engineering roles at high-growth SaaS companies, shipping products used by millions. He is passionate about developer experience, open-source community building, and making complex systems feel simple.