Emotion Intelligence
Emotion as a Leading Indicator for Intent
Emotion is not a soft metric. It is a leading indicator that predicts attention, memory, and intent before conversion data appears.
Feb 6, 20267 min read
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Jordan Chen
VP of Data Science
Ether · VP of Data Science · 15+ years experience
“Data without context is just noise. Our job is to find the signal that drives decisions.”
About
Jordan Chen leads Ether's data science initiatives, bringing 15 years of experience in predictive analytics and machine learning to experiential marketing. Previously a Principal Data Scientist at Salesforce and research lead at MIT Media Lab, Jordan specializes in translating complex emotional signals into actionable business intelligence. His work on sentiment analysis algorithms has been published in the Journal of Marketing Research and presented at NeurIPS. Jordan holds a Ph.D. in Computer Science from MIT and an MBA from Stanford GSB.
Expertise
Predictive AnalyticsMachine LearningSentiment AnalysisMarketing AttributionConsumer Behavior Modeling
Credentials
- Ph.D. Computer Science, MIT
- MBA, Stanford Graduate School of Business
- AWS Machine Learning Specialty Certified
10 published articles
Articles by Jordan Chen
Neuromarketing
Introduction to Neuromarketing for Experience Designers
Discover how neuroscience insights can transform experience design. A practical introduction to neuromarketing principles for marketers and designers.
Jan 23, 20269 min read
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Financial Services
Financial Literacy Experiences: Winning the Next Generation Before They Need You
Gen Z will control $33 trillion by 2030. Banks and financial institutions investing in educational experiences today are building relationships that will pay dividends for decades. Here's how experience data makes financial literacy programs measurably effective.
Jan 21, 202610 min read
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Automotive
Transforming Auto Shows: How Experiential Data Captures the Moments That Matter
Auto shows are evolving from static displays to immersive brand experiences. Learn how capturing real-time emotional and behavioral data during test drives and interactive exhibits creates actionable insights that drive purchase intent.
Jan 21, 20268 min read
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Emotion Intelligence
Emotional Intelligence vs. Traditional Metrics: Why Feelings Matter More Than Numbers
Explore why emotional intelligence metrics outperform traditional KPIs for predicting customer behavior. Learn how to balance quantitative data with emotional insights.
Jan 21, 20268 min read
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Technology
Developer Conferences & Hackathons: Building Community Through Shared Creation
Developer events are unique—attendees come to build, not just watch. Learn how technology companies are using experience data to create developer conferences and hackathons that foster genuine community, drive platform adoption, and turn developers into advocates.
Jan 19, 202611 min read
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Consumer Psychology
Emotional Triggers in Marketing: The Psychology of Purchase Decisions
Discover the emotional triggers that drive purchasing behavior. Learn ethical ways to tap into psychological motivators that resonate with customers.
Jan 18, 202611 min read
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Retail
AI Shopping Assistants: When Robots Meet Retail Reality
AI-powered shopping assistants promise personalized service at scale. But do customers actually want to talk to robots? Experience data reveals the truth about human-AI interaction in retail environments.
Jan 17, 202610 min read
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Neuromarketing
Neuromarketing Ethics: Responsible Persuasion
Navigate the ethical considerations of neuromarketing. Learn to apply brain science insights responsibly while respecting consumer autonomy.
Jan 13, 202610 min read
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Neuromarketing
Measuring Unconscious Brand Responses
Learn to measure what consumers can't tell you. Explore methods for capturing unconscious brand responses and what they reveal about true brand perception.
Jan 11, 202610 min read
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