“I want to marketed to without knowing I'm marketed to, this is why experiential is powerful. Building authentic relationships with customers by tailoring to their psychology ”
Justin O’Heir is a creative technologist and founder focused on building experiences that blend storytelling, data, and emerging technology. As CEO of Ether, he helps brands and agencies turn interactive moments like AR, games, and live activations into measurable business impact. His work sits at the intersection of creativity and analytics, with a strong belief that the best experiences do not just look good, they prove ROI.
The experiential marketing reporting framework that survives budget reviews. Learn how to structure client reports around emotional measurement, behavioral insight, and defensible ROI — not vanity metrics.
Foot traffic and impressions don't prove experiential ROI. Learn how leading agencies use Emotion Intelligence to deliver defensible activation measurement that keeps clients investing.
Why experiential marketing budgets are the first to get cut — and how Emotion Intelligence data gives CMOs and agency leaders the defensible proof that keeps experiential funded.
CFOs need defensible numbers, not creative recaps. Learn how to translate experiential performance into language that finance and procurement teams trust.
Emotion is not a soft metric. It is a leading indicator that predicts attention, memory, and intent before conversion data appears.
Learn how to measure emotional impact during live, digital, and hybrid experiences using experience-native signals instead of surveys or wearables.
Discover how emotional intelligence transforms brand experiences. Learn the science behind measuring emotions and connecting them to business outcomes.
Discover how neuroscience insights can transform experience design. A practical introduction to neuromarketing principles for marketers and designers.
Gen Z will control $33 trillion by 2030. Banks and financial institutions investing in educational experiences today are building relationships that will pay dividends for decades. Here's how experience data makes financial literacy programs measurably effective.
Auto shows are evolving from static displays to immersive brand experiences. Learn how capturing real-time emotional and behavioral data during test drives and interactive exhibits creates actionable insights that drive purchase intent.
Integrate GitLab with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Help Scout with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Firestore with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Netlify with Ether to enhance customer experience and capture emotional intelligence data.
Integrate MySQL with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Sendinblue with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Notion with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Zendesk with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Constant Contact with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Tableau with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Heroku with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Databricks with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Heap with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Freshdesk with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Loom with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Amazon S3 with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Facebook with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Redis with Ether to enhance customer experience and capture emotional intelligence data.
Integrate DigitalOcean with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Gmail with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Trello with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Azure with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Google Meet with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Neon with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Sketch with Ether to enhance customer experience and capture emotional intelligence data.
Integrate PlanetScale with Ether to enhance customer experience and capture emotional intelligence data.
Integrate LinkedIn with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Power BI with Ether to enhance customer experience and capture emotional intelligence data.
Integrate WhatsApp Business with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Bitbucket with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Cloudflare with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Figma with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Todoist with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Amplitude with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Outreach with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Marketo with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Datadog with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Box with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Splunk with Ether to enhance customer experience and capture emotional intelligence data.
Integrate AWS with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Sentry with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Adobe Creative Cloud with Ether to enhance customer experience and capture emotional intelligence data.
Integrate OneDrive with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Jira with Ether to enhance customer experience and capture emotional intelligence data.
Integrate ActiveMQ with Ether to enhance customer experience and capture emotional intelligence data.
Explore why emotional intelligence metrics outperform traditional KPIs for predicting customer behavior. Learn how to balance quantitative data with emotional insights.
Transform your product launch from a forgettable keynote into an immersive experience that creates emotional connections and drives early adoption.
Explore the powerful connection between emotional intelligence and customer loyalty. Learn why emotionally intelligent brands retain customers longer and generate more lifetime value.
The dealership experience remains the most critical touchpoint in automotive sales. Discover how leading dealers are using real-time experience data to identify friction points, optimize the customer journey, and increase close rates.
Great experiences engage more than just sight. Learn how to design multisensory brand experiences that create deeper emotional connections.
Discover the emotional triggers that drive purchasing behavior. Learn ethical ways to tap into psychological motivators that resonate with customers.
Learn how leading technology companies use emotion intelligence to cut through the noise at CES, MWC, and major trade shows—turning booth visits into qualified pipeline.
EV adoption is as much an emotional journey as a practical decision. Learn how automotive brands are using experience data at launch events to understand barriers, accelerate adoption, and create EV evangelists.
Learn to map the emotional journey of brand activations. Create experiences that guide visitors through intentional emotional arcs for maximum impact.
Investor conferences, client appreciation events, and industry gatherings are massive investments with unclear returns. Learn how experience data is transforming financial services events from obligatory expenses to strategic relationship accelerators.
Discover how small design details create big emotional impact. Learn to design micro-interactions that build trust, delight, and connection.
Cut through the noise to focus on emotional intelligence metrics that actually drive business results. Learn which EQ KPIs to track and how to connect them to ROI.
Loss aversion is one of the most powerful forces in decision-making. Learn how to ethically apply this principle to create urgency and drive action.
Motorsports sponsorships represent massive investments with historically fuzzy ROI. Learn how experience data is revolutionizing how automotive brands measure and optimize their racing program investments.
Learn to measure what consumers can't tell you. Explore methods for capturing unconscious brand responses and what they reveal about true brand perception.
Learn to identify and eliminate emotional friction in brand experiences. Transform frustrating moments into opportunities for connection and delight.
Discover the power of nostalgia in marketing. Learn how to tap into fond memories to create emotional connections that drive engagement and sales.
Fintech has revolutionized financial data—but it's missing the human element. Learn how integrating experience data with fintech platforms creates a complete picture of customer financial lives, enabling personalization that actually works.
Explore how legal rulings, like Judge Bates' decision on a Trump-era executive order affecting HHS, ripple through digital governance to shape ethical, inclusive tech focused on privacy, accessibility, and transparency.
Discover how Meta’s unprompted, customizable chatbots are revolutionizing immersive brand experiences by enabling proactive, personalized conversations—while navigating the critical balance between innovation, privacy, and ethics.
Discover how immersive technologies like VR, AR, and 360-video are revolutionizing crisis communication by fostering authentic storytelling, transparency, and emotional connection to rebuild brand trust and resilience.
Explore how Foxconn's strategic recall of Chinese staff from Indian factories exposes global supply chain vulnerabilities and highlights the urgent need for resilient, diversified manufacturing ecosystems. Discover future-forward strategies blending innovation, ethics, and adaptability to navigate geopolitical and technological challenges.
Discover how Chipotle’s innovative use of temporary tattoos creates playful, shareable moments that deepen brand engagement and resonate with Millennial and Gen Z audiences. Learn why ephemeral experiences are the future of authentic marketing.
Explore how media giants like Paramount navigate the high-cost, complex dance of political influence and risk management, revealing the strategic price of presidential power in corporate mergers.
Discover how immersive brand experiences are revolutionizing consumer engagement by blending storytelling, technology, and data into unforgettable emotional journeys. Explore insights from Andreessen Horowitz’s Disrupt 2025 and why Ether is leading this creative tech revolution.
Explore how Cloudflare’s AI Marketplace empowers publishers to reclaim control over their content amidst rising AI-driven challenges by offering transparency, security, and new monetization opportunities.
Explore how immersive storytelling blends data analytics, live performance, and creative technology to craft authentic, unforgettable brand experiences that engage and resonate.
Explore how Google's strategic investment in fusion energy via Commonwealth Fusion Systems is accelerating the transition to clean, limitless power and reshaping the future of sustainable technology.
Discover how Ether leverages data-driven storytelling, cutting-edge technology, and creative collaboration with [Actress’s Name] to craft immersive brand experiences that captivate and connect.
Discover why your printer could be the weakest link in your network security and learn practical steps to protect your devices with firmware updates and password hygiene.
Explore how Warner Bros. Discovery's streaming asset sell-off is reshaping the industry and why data-driven streaming experiences powered by Ether are key to future success in a competitive streaming landscape.
Discover how puppeteering, combined with cutting-edge technology, creates emotionally rich and authentic immersive brand experiences that stand out in today's digital landscape.
Discover how Spotify’s customizable Discover Weekly is revolutionizing personalized content and shaping the future of immersive, interactive brand experiences powered by data and innovative technology.
Discover how AI is revolutionizing consulting, law, and accounting by enhancing efficiency, scaling profitability, and redefining the future of work through human-AI collaboration.
Discover how Ether harnesses AI-driven emotional intelligence to transform brand storytelling and create deeply authentic, personalized customer connections in real time.
Discover how leveraging customer insights through data-driven design transforms product innovation, boosts brand engagement, and builds lasting customer loyalty.
Discover how financial services can transform customer connections through immersive experiences, emotional marketing, and data-driven storytelling to build trust and loyalty in the digital age.
Integrate Shopify into Ether to drive eCommerce sales.
Explore how Walmart's innovative partnership with Vizio harnesses real-time shopping data to deliver hyper-targeted ads that elevate customer engagement and marketing ROI. Discover the future of retail advertising where data-driven insights meet cutting-edge creative strategies.
Discover how data-driven approaches are revolutionizing experiential marketing by turning immersive brand experiences into measurable ROI. Learn from top brands and get practical tips to start quantifying your campaigns today.
Discover how leveraging emotional data can transform your brand engagement by creating authentic, empathetic customer connections that drive loyalty and advocacy.
Navigate economic ups and downs with smart e-commerce marketing strategies. Learn how to adapt budgets, target wisely, and leverage Ether’s tools to thrive amid uncertainty.
Explore how brands can thrive in the evolving landscape of closed digital environments by leveraging privacy, community, and digital currencies.
Explore how AI is revolutionizing brand storytelling by creating personalized, immersive experiences that resonate deeply with consumers.
Explore innovative strategies for brands to engage authentically with consumers, promoting real-life connections and mental wellness in the 'Social Off Socials' movement.
Discover how QR codes have evolved from tracking automotive parts to becoming powerful tools for brands to engage with audiences in immersive ways. Explore innovative applications and future trends in brand interaction.
Explore how Augmented Reality (AR) is revolutionizing retail by enhancing customer engagement and boosting sales through immersive experiences and personalized shopping journeys.
A digital brand activation where Emotion Intelligence measured emotional response and intent signals across interactive fan engagement — proving experiential marketing ROI with defensible data, not impressions.
