Preparing your experience...
“I want to marketed to without knowing I'm marketed to, this is why experiential is powerful. Building authentic relationships with customers by tailoring to their psychology ”
Justin O’Heir is a creative technologist and founder focused on building experiences that blend storytelling, data, and emerging technology. As CEO of Ether, he helps brands and agencies turn interactive moments like AR, games, and live activations into measurable business impact. His work sits at the intersection of creativity and analytics, with a strong belief that the best experiences do not just look good, they prove ROI.
CFOs need defensible numbers, not creative recaps. Learn how to translate experiential performance into language that finance and procurement teams trust.
Learn how to measure emotional impact during live, digital, and hybrid experiences using experience-native signals instead of surveys or wearables.
Discover how emotional intelligence transforms brand experiences. Learn the science behind measuring emotions and connecting them to business outcomes.
Great experiences engage more than just sight. Learn how to design multisensory brand experiences that create deeper emotional connections.
Investor conferences, client appreciation events, and industry gatherings are massive investments with unclear returns. Learn how experience data is transforming financial services events from obligatory expenses to strategic relationship accelerators.
Motorsports sponsorships represent massive investments with historically fuzzy ROI. Learn how experience data is revolutionizing how automotive brands measure and optimize their racing program investments.
