
Emotional Design Principles: Creating Experiences That Resonate
Learn the foundational principles of emotional design. Discover how to create products, interfaces, and experiences that connect with users on a deeper level.
Preparing your experience...

Director of Content Strategy
Ether · Director of Content Strategy · 10+ years experience
“Great content doesn't just inform—it transforms how people think about what's possible.”
Mara Kael brings a unique blend of journalism and marketing expertise to Ether's content strategy. With a background in tech journalism at Wired and The Verge, Mara now focuses on translating complex experience data concepts into actionable insights for marketing leaders. She specializes in thought leadership content that establishes brand authority while driving measurable engagement. Mara holds a B.A. in Journalism from Columbia University and an MBA from UC Berkeley Haas School of Business.

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