
Experiential Measurement Framework: From Signals to Strategy
A practical framework for measuring experiential marketing using emotional signals. Move from counting activity to understanding impact.
Preparing your experience...

Head of Product Innovation
Ether · Head of Product Innovation · 12+ years experience
“The future of experience isn't about more technology—it's about technology that disappears into moments of magic.”
Marcus Rivera is a product visionary with 12 years of experience building technology that bridges physical and digital experiences. Before joining Ether, Marcus led product teams at Snap Inc. and Magic Leap, where he pioneered AR experiences that reached millions of users. At Ether, he oversees the development of next-generation experience measurement tools. Marcus is a frequent speaker at SXSW and CES, and his work has been featured in Wired, Fast Company, and TechCrunch. He holds an M.S. in Human-Computer Interaction from Carnegie Mellon.

A practical framework for measuring experiential marketing using emotional signals. Move from counting activity to understanding impact.

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