Preparing your experience...
“The most meaningful experiences don’t just capture attention, they create understanding. Culture, creativity, and data can work together to reveal what people actually feel, trust, and remember.”
Miriam Arbus is an Integrated Producer and creative strategist focused on building experiences that blend storytelling, data, and emerging technology. At Ether, she leads complex experiential projects from concept through delivery, ensuring creative ambition is matched with strong project management, technical coordination, and measurable outcomes. Her work sits at the intersection of creativity and operations, translating interactive moments such as live activations, digital layers, and immersive experiences into reliable execution and actionable insight. She believes the strongest experiences are not only well-designed, but well-run, proving impact through clarity, intention, and results.
Engagement metrics describe activity. Experiential ROI requires understanding emotional response. Learn the difference and why it matters for proving impact.
Learn practical methods for measuring emotional engagement in brand experiences. From facial analysis to behavioral signals, discover the tools and techniques that reveal true customer feelings.
In an era of digital banking and fintech disruption, the human connection still matters. Learn how financial institutions are using experiential touchpoints to build trust, deepen relationships, and differentiate in a commoditized market.
Eye tracking reveals where attention actually goes. Learn how to use eye tracking insights to optimize visual design and create more effective marketing materials.
The fitting room is where purchase decisions are made—or lost. Smart fitting room technology promises to transform this critical space. Learn how experience data reveals what actually happens behind the curtain.
