Cookie Policy
How Ether Creative Technology Inc. uses cookies and similar technologies on intoether.co, and how to change your mind at any time.
Your choice, always available
Nothing beyond the necessary cookies is set until you opt in. The choice you make in the banner is stored for 12 months and you can change it at any time with the button below or the “Cookie settings” link in the footer of every page. Withdrawing consent deletes the cookies of the categories you switch off and reloads the page so their scripts stop running.
What we set and why
Cookies are small text files stored by your browser. We group ours into three categories. Only “Necessary” is always on.
Necessary
Required for the site to work: remembering your cookie choice, keeping CMS sign-ins alive and protecting forms from bots. These cannot be switched off.
| Provider | Cookie(s) | Purpose | Retention |
|---|---|---|---|
| Ether | cookieConsent | Stores the cookie preferences you chose in this banner. | 12 months |
| Supabase | sb-* | Keeps content editors signed in to the Ether writing tools. Never set for ordinary visitors. | Session to 7 days |
| Cloudflare Turnstile | cf_clearance | Bot protection on the contact form. | Up to 1 year |
Analytics
Help us understand which pages and content are useful, so we can improve the site. Loaded only after you opt in.
| Provider | Cookie(s) | Purpose | Retention |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_*, _gid | Counts visits and page views and distinguishes returning visitors. IP addresses are anonymised. | _ga up to 2 years, _gid 24 hours |
| Microsoft Clarity | _clck, _clsk, CLID, MUID | Session replays and heatmaps that show how pages are used. Text you type into forms is masked. | _clck and CLID 1 year, _clsk 1 day, MUID 1 year |
| VWO | _vwo_uuid, _vwo_ds, _vwo_sn, _vis_opt_s, _vis_opt_test_cookie | A/B tests of page layouts and copy, so every visitor in a test sees the same version. | Session to 1 year |
| Vercel Analytics | none (cookieless) | Privacy-friendly page view counts. Sets no cookies and stores no personal data. | No cookie |
Marketing
Let advertising platforms measure whether our campaigns brought you here and show relevant ads elsewhere. Loaded only after you opt in.
| Provider | Cookie(s) | Purpose | Retention |
|---|---|---|---|
| Google Tag Manager (advertising tags) | _gcl_au, _gcl_aw | Measures whether a Google Ads campaign led to a demo request. | 3 months |
| LinkedIn Insight Tag | li_sugr, bcookie, UserMatchHistory, lidc | Measures LinkedIn campaign performance and shows relevant ads on LinkedIn. | 1 day to 1 year |
Browser controls
You can also block or delete cookies in your browser settings. Blocking the necessary cookies may stop parts of the site from working, for example remembering that you already answered the banner.
Questions
This policy is issued by Ether Creative Technology Inc.. Read our Privacy Policy for how we handle personal information more broadly, or write to step@intoether.co.
Last Updated: September 6, 2026