Laura Hess, experience strategist at Reuleaux, is recognised for her significant influence on the field through both creative innovation and community building. This year, she launched the REMARKABLE report, summarising her visits to 500 attractions, theatrical shows, art installations, and more. Moving away from the often-covered theme parks, she concentrates on medium and small-scale installations worldwide. The report aims to develop a framework for analysing how these experiences contribute to guests. It explores questions like why some feel more magical and whether agency is essential for transformation. Instead of ranking or seeking the'best,' the report highlights exceptional experiences and begins to examine how design choices generate meaningful moments for guests across manageable, sustainable scales.
