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Senior Research Analyst
Ether · Senior Research Analyst · 8+ years experience
“Understanding why people feel what they feel is the key to understanding what they'll do next.”
Elena Vasquez is a consumer behavior researcher with expertise in emotional psychology and decision science. With 8 years of experience spanning academic research and applied marketing analytics, Elena leads Ether's research initiatives on how emotional experiences translate to brand loyalty and purchase behavior. Her research has been published in the Journal of Consumer Psychology and Harvard Business Review. Elena holds a Ph.D. in Psychology from UCLA and completed postdoctoral research at the Wharton School.
Discover the neuroscience and psychology behind emotional intelligence in marketing. Learn how brands can leverage EQ principles to create deeper, more meaningful customer connections.
Explore the psychological mechanisms that drive brand loyalty. Learn how emotional connections, cognitive biases, and social factors influence customer retention.
Understand the emotional triggers that influence buying behavior. Learn how to ethically leverage psychological principles to create more compelling brand experiences.
Explore the powerful connection between emotional intelligence and customer loyalty. Learn why emotionally intelligent brands retain customers longer and generate more lifetime value.
Joy is the ultimate design goal. Learn practical techniques for infusing delight into every interaction, from micro-animations to surprise moments.
Learn the art and science of designing delightful experiences. Discover how to create moments of unexpected joy that customers remember and share.
Dopamine drives desire and motivation. Learn how the brain's reward system works and how to design experiences that create positive anticipation and engagement.
Learn to map the emotional journey of brand activations. Create experiences that guide visitors through intentional emotional arcs for maximum impact.
Explore the primary emotional archetypes used in advertising. Learn when and how to deploy different emotional appeals for maximum impact.
Discover how small design details create big emotional impact. Learn to design micro-interactions that build trust, delight, and connection.
Cut through the noise to focus on emotional intelligence metrics that actually drive business results. Learn which EQ KPIs to track and how to connect them to ROI.
Learn to identify and eliminate emotional friction in brand experiences. Transform frustrating moments into opportunities for connection and delight.
Discover the power of nostalgia in marketing. Learn how to tap into fond memories to create emotional connections that drive engagement and sales.