Salesforce Integration with Ether

Salesforce Integration with Ether

Connect Ether to Salesforce in Minutes

Enhance your CRM by integrating Salesforce with Ether’s Experience Data Platform (XDP). Capture emotional signals and behavioral insights to build stronger customer relationships.

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What You Can Do

• Enrich Customer Profiles
  Combine Salesforce CRM data with emotional and behavioral insights from Ether.

• Drive Sales Efficiency
  Trigger sales workflows based on customer sentiment and engagement.

• Personalize Customer Interactions
  Use real-time data to tailor outreach, campaigns, and follow-ups.

• Activate Data Across Channels
  Sync Salesforce data with marketing platforms or data warehouses.

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How It Works

1. Connect Your Salesforce Account
   Use our secure OAuth flow to link your account in under 2 minutes.

2. Map Events & Data
   Choose which CRM events (e.g., leads, opportunities, cases) to capture and enrich.

3. Capture Emotional & Behavioral Data
   Ether overlays experiential layers to gather deeper insights from customer interactions.

4. Act on Insights
   Send enriched data to your data warehouse or marketing tools for smarter targeting.

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Requirements

• A Salesforce account with admin access
• An Ether account
• (Optional) CDP or marketing tools connected via API or middleware

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Data Synced from Salesforce

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Why Integrate Ether with Salesforce?

• 2.7x improved sales conversion rates
• Up to 82% more first-party data captured
• Full visibility into customer emotion + behavior
• Plug-and-play integration—no dev team required