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Head of Experience Intelligence
Ether · Head of Experience Intelligence · 12+ years experience
“The future of marketing isn't about reaching more people—it's about creating moments that matter and proving they do.”
Nova Kim is a pioneering voice in experiential marketing analytics, with over 12 years of experience helping brands transform live experiences into measurable business outcomes. As Head of Experience Intelligence at Ether, Nova leads research initiatives that bridge the gap between emotional engagement and ROI measurement. Her work has been featured in AdAge, Marketing Week, and the Journal of Brand Strategy. Nova holds an M.S. in Marketing Analytics from Northwestern University and has consulted for Fortune 500 brands including Kraft Heinz, Budweiser, and RBC.
Experiential attribution has always been the hardest problem in marketing measurement. Learn how emotional signals create a new path from experience to outcome.
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Integrate WhatsApp Business with Ether to enhance customer experience and capture emotional intelligence data.
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Integrate AWS with Ether to enhance customer experience and capture emotional intelligence data.
Integrate Azure with Ether to enhance customer experience and capture emotional intelligence data.
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Integrate Elasticsearch with Ether to enhance customer experience and capture emotional intelligence data.
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Integrate Facebook with Ether to enhance customer experience and capture emotional intelligence data.
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Transform your product launch from a forgettable keynote into an immersive experience that creates emotional connections and drives early adoption.
Augmented reality try-on technology is transforming retail, but how do you measure its true impact? Learn how experience data captures the emotional journey from curiosity to conversion in AR-enabled shopping.
Learn how leading technology companies use emotion intelligence to cut through the noise at CES, MWC, and major trade shows—turning booth visits into qualified pipeline.
EV adoption is as much an emotional journey as a practical decision. Learn how automotive brands are using experience data at launch events to understand barriers, accelerate adoption, and create EV evangelists.
Technology companies struggle to connect emotionally with customers. Learn how experiential marketing transforms abstract features into felt experiences that drive adoption and loyalty.
Fintech has revolutionized financial data—but it's missing the human element. Learn how integrating experience data with fintech platforms creates a complete picture of customer financial lives, enabling personalization that actually works.
Explore how legal rulings, like Judge Bates' decision on a Trump-era executive order affecting HHS, ripple through digital governance to shape ethical, inclusive tech focused on privacy, accessibility, and transparency.
Discover how Meta’s unprompted, customizable chatbots are revolutionizing immersive brand experiences by enabling proactive, personalized conversations—while navigating the critical balance between innovation, privacy, and ethics.
Explore how AI is reshaping the creative workforce by enhancing human ingenuity and opening new opportunities, rather than replacing jobs.
Discover how POPLIFE evolved from a vibrant Miami party into a creative powerhouse by mastering immersive experiences and community building—essential strategies to elevate your brand in today’s digital-first world.
Explore how Ether transforms legacy broadcasting storytelling into cutting-edge, data-driven immersive brand experiences that forge authentic audience connections.
Discover how immersive technologies like VR, AR, and 360-video are revolutionizing crisis communication by fostering authentic storytelling, transparency, and emotional connection to rebuild brand trust and resilience.
Explore the human impact behind Microsoft's Xbox layoffs and discover how data-driven strategies and ethical innovation are reshaping the future of interactive entertainment.
Explore how Foxconn's strategic recall of Chinese staff from Indian factories exposes global supply chain vulnerabilities and highlights the urgent need for resilient, diversified manufacturing ecosystems. Discover future-forward strategies blending innovation, ethics, and adaptability to navigate geopolitical and technological challenges.
Explore how brands can rebuild customer trust post-crisis through immersive, transparent experiences, using the Qantas data breach as a case study.
Discover how Chipotle’s innovative use of temporary tattoos creates playful, shareable moments that deepen brand engagement and resonate with Millennial and Gen Z audiences. Learn why ephemeral experiences are the future of authentic marketing.
Explore how media giants like Paramount navigate the high-cost, complex dance of political influence and risk management, revealing the strategic price of presidential power in corporate mergers.
Discover how immersive brand experiences are revolutionizing consumer engagement by blending storytelling, technology, and data into unforgettable emotional journeys. Explore insights from Andreessen Horowitz’s Disrupt 2025 and why Ether is leading this creative tech revolution.
Discover how immersive storytelling and cutting-edge technology transformed the Newark Airport runway project, setting a new standard for engaging infrastructure communication and collaboration.
Explore how Cloudflare’s AI Marketplace empowers publishers to reclaim control over their content amidst rising AI-driven challenges by offering transparency, security, and new monetization opportunities.
Discover how immersive, nostalgia-driven, and personalized brand experiences like Club Furby and Shaq’s Drip Lounge are redefining engagement and creating lasting emotional connections.
Explore how Nike’s “Terrifying Talent” soccer campaign leverages emotional storytelling and immersive visuals to redefine brand engagement and inspire innovative marketing strategies.
Discover how Nike's 'Terrifyingly Talented' campaign leverages immersive storytelling and cutting-edge technology to deepen emotional connections and elevate brand engagement.
Discover how the narrative brilliance of Project Hail Mary inspires groundbreaking immersive brand storytelling, blending sci-fi themes with Ether’s cutting-edge technology to captivate and engage audiences like never before.
Explore how immersive storytelling blends data analytics, live performance, and creative technology to craft authentic, unforgettable brand experiences that engage and resonate.
Explore how Google's strategic investment in fusion energy via Commonwealth Fusion Systems is accelerating the transition to clean, limitless power and reshaping the future of sustainable technology.
Discover how innovative brands are using temporary and permanent tattoos to create immersive, emotional connections that drive lasting loyalty in a crowded marketplace.
Discover how Ether leverages data-driven storytelling, cutting-edge technology, and creative collaboration with [Actress’s Name] to craft immersive brand experiences that captivate and connect.
Discover why your printer could be the weakest link in your network security and learn practical steps to protect your devices with firmware updates and password hygiene.
Explore how Warner Bros. Discovery's streaming asset sell-off is reshaping the industry and why data-driven streaming experiences powered by Ether are key to future success in a competitive streaming landscape.
Discover how puppeteering, combined with cutting-edge technology, creates emotionally rich and authentic immersive brand experiences that stand out in today's digital landscape.
Discover how Spotify’s customizable Discover Weekly is revolutionizing personalized content and shaping the future of immersive, interactive brand experiences powered by data and innovative technology.
Discover how AI is revolutionizing consulting, law, and accounting by enhancing efficiency, scaling profitability, and redefining the future of work through human-AI collaboration.
Discover how Ether harnesses AI-driven emotional intelligence to transform brand storytelling and create deeply authentic, personalized customer connections in real time.
Discover how leveraging customer insights through data-driven design transforms product innovation, boosts brand engagement, and builds lasting customer loyalty.
Explore how augmented reality is revolutionizing car buying by enabling immersive virtual test drives, real-time customization, and enhanced ownership experiences that create deeper emotional connections between drivers and their vehicles.
Integrate Treasure Data with Ether to unify customer data.
Discover how financial services can transform customer connections through immersive experiences, emotional marketing, and data-driven storytelling to build trust and loyalty in the digital age.
Discover how data-driven storytelling transforms brand narratives into immersive, personalized experiences that captivate audiences and drive real engagement.
Unlock the full potential of your events by mastering pre-event surveys and customer data insights. Learn how tailored questions and smart data use can elevate engagement and ensure unforgettable experiences.
Discover how blending technology with in-real-life events creates authentic, hybrid experiences that elevate brand engagement, especially in digital-first industries like crypto and fintech.
Discover how Spectrum Noticias is transforming Spanish-language TV news with immersive AR storytelling to captivate the growing Hispanic audience and redefine engagement.
Discover how Google's Gemini chatbot empowers safe, parent-controlled digital interactions for kids under 13, unlocking new opportunities in kid-friendly AR marketing.
Explore how Walmart's innovative partnership with Vizio harnesses real-time shopping data to deliver hyper-targeted ads that elevate customer engagement and marketing ROI. Discover the future of retail advertising where data-driven insights meet cutting-edge creative strategies.
Discover how data-driven approaches are revolutionizing experiential marketing by turning immersive brand experiences into measurable ROI. Learn from top brands and get practical tips to start quantifying your campaigns today.
Discover how leveraging emotional data can transform your brand engagement by creating authentic, empathetic customer connections that drive loyalty and advocacy.
Discover how luxury automotive brands can harness emotional data and immersive storytelling to create powerful customer connections that accelerate sales and build lasting loyalty.
Discover how recent tariff changes are reshaping online shopping and learn how AR marketing strategies can help e-commerce brands thrive despite rising costs and supply chain challenges.
Navigate economic ups and downs with smart e-commerce marketing strategies. Learn how to adapt budgets, target wisely, and leverage Ether’s tools to thrive amid uncertainty.
Discover how children are forging genuine friendships and developing digital skills within immersive virtual worlds and gaming platforms, transforming social interaction for the next generation.
Epic Games leverages its courtroom victory over Apple to introduce innovative direct sales webshops, empowering developers and disrupting traditional app store models in the digital ecosystem.
Explore how brands can thrive in the evolving landscape of closed digital environments by leveraging privacy, community, and digital currencies.
Explore how AI is revolutionizing brand storytelling by creating personalized, immersive experiences that resonate deeply with consumers.
Explore innovative strategies for brands to engage authentically with consumers, promoting real-life connections and mental wellness in the 'Social Off Socials' movement.
Explore how narrative elements in interactive gaming, exemplified by Fortnite's 'Galactic Battle,' drive user engagement and enrich player experiences.
Discover how QR codes have evolved from tracking automotive parts to becoming powerful tools for brands to engage with audiences in immersive ways. Explore innovative applications and future trends in brand interaction.
Explore how Augmented Reality (AR) is revolutionizing retail by enhancing customer engagement and boosting sales through immersive experiences and personalized shopping journeys.
Explore the power of interactive marketing and learn how emotional connections and storytelling can drive customer loyalty in today’s marketplace.
An interactive in-store experience where Emotion Intelligence captured emotional response and preferences, then re-engaged customers digitally with personalized gameplay to drive subscription intent ahead of tax season.
A music festival activation where Emotion Intelligence measured emotional response and motivation through a Pokémon-Go-style augmented reality experience, turning playful participation into defensible insight.
A fully digital campaign where Emotion Intelligence measured emotional response and intent signals across interactive fan engagement, turning digital experience data into defensible insight.